I am an Iranian-born German citizen living in Frankfurt area. I studied Food and Nutrition Economics at the university of Giessen, Germany. After my master graduation I immediately accepted a position as Strategic Communication Planer in a leading marketing agency. Due to my passion for technology I moved to IT Sales already in the 90ies. During my IT carrier I have been working for leading vendors such as: Dell, STK, HDS and F5 in various sales and sales leadership positions.
Late 90ies I had joined a bilingual non-profit TV channel with my own weekly talk show. This - beside my own emigration background induced me to follow a deeper view on social occurrences. I returned to the university to investigate the degree of social integration of Iranians in Germany in the context of an extra-occupational scientific research. Finally in 2003 I was promoted as “Doctor of Ecotrophology” from the same university.
Information has become a key differentiator to the business. Today we talk about digital asset when it comes to value of data for companies. Every individual creates massive data by his devices, and this is being stored by companies for many reasons, such as; analytics or compliance purpose to name only a few. Data has to be managed in a way that it is always available in nearly real-time. This is a real challenge that motivates the industry to invest billions in development of intelligent strategies and storage solutions. It is the era of “big data”. It has created a 40+ billion market in the last few years with an annual growth of approx. 7%. We still will see a lot around storage coming up in the future.
Application Delivery Networks have become more critical to companies than ever before. Today’s web based applications are an integral part of business processes. They challenge at the same time the technology world with new topics, such as: BYOD, DDoS attacks as well as access issues that are based on infrastructure latency. Sharing platforms and running services on them, without any lock-in to hard and software products is the next generation IT that is called “the cloud”. These have to be fast, available and secure. Welcome to a market that has been growing 25+% in the last few year. "Cloud computing” will industrialize the information technology, and there is still a long way to go with this.
Virtualization in computing aims to decouple the logical access from any physical resource. In other words the traditional hardware infrastructure gets masked. Users access their applications no matter where they reside. Once these applications are moved to a shared environment that is hosted “somewhere” in the world we call this software as a service (SaaS) in a cloud. But also infrastructure and storage can be moved to a “virtual data center”. In such cases we talk about “Infrastructure or Storage as a Service”. Compared with car sharing when you save fuel, clouds help companies to save money and resources. But they also pose a challenge due to compliance and data protection rules. Even if being controversial in circle of today's experts, tomorrow’s computing won’t get around the cloud. This is a fact.
My scientific research emphases the social integration of people with Iranians roots living in Germany and the influence of their lifestyle habits in this context. Lifestyle habits grow out of the cultural identity of each society. They include not only but strongly and durably the consumption pattern as well as the nutrition behavior of the people and lead them to act in a certain way – as they do.
The cultural identity is the most important criterion that differentiates societies and their protagonists. On the other hand societies reflect themselves in cultural identity due to developing, maintaining and managing the changes of a social system. Moving in a foreign society by immigration, escape or relegation puts the lifestyle habits of people at risk. This – in turn - impacts the process of integration, either in an accelerating or in a hindering manner.
Social systems typically consist of protagonists that again interact among themselves. I followed the intention to understand how the cultural identity of the immigrants influence the interactions they are exposed to within the new society.
Through guided interviews and later interpretations I investigated the individual view of the Iranian-born minority on its social integration, to comprehend and to bring it forward in a constructive way.
Dr. Shahriar Daneshjoo